I’m Lu Valena, an artist, researcher, and businessperson with over a decade of experience writing business plans and building things. I have founded a coffeehouse, an art publication, and co-founded a tech start-up. I am a person of many interests and boundless curiosity.

I work with passionate, creative people like you to build thriving businesses. I believe the world will be a better place when more people follow their dreams and find the strength to sing their own song.

As someone who went to school for art, when I wanted to start my first business, I had no idea where to start. Writing that first business plan was an amazing learning experience, and the thrill of manifesting that plan was life-changing. My goal is to help you find your way towards living your biggest, loudest dreams.